Overview
In developing the brand for The Curry guys, our objective was to embed an identity that would redefine the narrative surrounding Indian takeaways. We crafted a modern, vibrant tone for the brand's messaging, aligning it with contemporary culture to appeal to a younger, more dynamic audience.
Client
The Curry Guys
Industry
Food
Service
Brand Strategy
Photography
Videography
Duration
8 weeks
The Challenge
The challenge was to transition from a typical, traditional takeaway to a culturally relevant brand that resonated with today's young audience. Their current presence was dated and lacked high-quality content that could engage their target audience effectively.
The Solution
To transition from a traditional takeaway to a culturally relevant brand for today's young audience, we redefined the brand identity with a modern logo, vibrant colors, and fresh typography. We developed a compelling brand story that highlighted unique cultural elements, sustainability, and local sourcing to resonate with young people's values. We conducted audience research to understand their preferences and behaviors, and aligned the brand personality to reflect their aspirations and lifestyles.
