Overview
Sunna, an authentic arabian brand reached out to us to create content for their rebrand. We were tasked with visualising the brands elegance and showcasing their product line.
Client
Sunna
Industry
Fashion
Service
Branding
Photography
Videography
Duration
4 Weeks
The Challenge
Sunna's online presence was minimal, with the majority of their customer base stemming from in-store foot traffic. Moreover, their digital presence lacked the visual sophistication required to attract and retain their ideal target audience. The brand needed a comprehensive strategy to enhance both its physical and digital presentation, ultimately driving increased sales and customer engagement.
The Solution
We began by conducting an in-depth analysis of Sunna's heritage, values, and target audience. We then developed mood boards and a style guide to ensure a consistent visual identity. Our team organised professional product and lifestyle photoshoots, capturing the craftsmanship and sophistication of Sunna’s offerings. Additionally, we produced a brand story video and detailed product videos, all highlighting the elegance and unique qualities of Sunna's products. This comprehensive approach ensured that the rebrand effectively communicated Sunna's refined image and attracted their ideal customers.
