Overview
Lote sought to revitalise their packaging design to strike a balance between a modern, sleek aesthetic and a timeless Arabian feel. They wanted a design that communicated both sophistication and a nod to cultural roots, blending tradition with contemporary elements. The new design features a minimalist approach with earthy tones and clean lines, while maintaining an authentic touch with its choice of materials and subtle, refined details. This design captures Lote's dedication to premium quality and their vision for a fresh, yet culturally resonant look.
Client
Lote
Industry
Skincare
Service
Packaging Design
Duration
5 Weeks
The Challenge
The challenge was to rejuvenate Lote's packaging while staying true to its core values of quality and cultural authenticity. We needed to create a design that seamlessly blended a modern, refined aesthetic with elements that honored the brand’s Arabian heritage. The goal was to deliver cohesive and visually striking packaging that would enhance Lote’s market presence, appealing to both existing and new customers, while maintaining a strong connection to the brand’s roots through a thoughtfully balanced design approach.
The Solution
Elegance and a nod to their Arabian roots. The new design emphasises a sleek, minimalist look that captures attention, while incorporating subtle, culturally inspired details that reflect the brand's heritage. This was complemented by a carefully chosen color palette and materials that convey both quality and authenticity. This refreshed packaging design helped Lote stand out in the market, appealing to a broader audience while preserving their unique identity.
